BookingTimes Blog

Running your own business can be overwhelming, adding the complexity of managing multiple schedules of driving instructors can be daunting. There are so many decisions that need to be made. Taxes that need to be filed. Websites to update. Schedules and appointments to keep track of. It can often feel like there’s just too much for one person to do and guess what, you’re right! Why reinvent the wheel when you can outsource some of this work to others in a thoughtful, easy to use system?

When it comes to choosing a platform to support your growing driving school, there are many things to consider preliminary; 

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Payment Options

One of the highlights when running a business is getting paid.  You walk a little taller with a little more confidence that the latest business decisions you made were on target.

Getting paid over the internet used to be really difficult. PayPal initially made huge steps in online payments but it takes consumers off to their own website so you're no longer in control of the buying experience.  It's like shopping for shoes and then having to go to the bank to direct transfer the money across.

We've used a number of online payment providers over the years, but after frequently seeing the regular onboarding process take 6+ weeks it was time to look elsewhere.

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One of my favorite things to do is to talk to other business owners.  I'm always looking at why some businesses are more successful than others.

I've got 3 essential rules on how to reach your success.

1. Define Success

I grew up thinking success was to be like Michael Jackson who would come home to his Neverland Ranch complete with tigers, monkeys and all kinds of exotic things.

After finishing school and university, I thought success was running up the corporate ladder and becoming more and more involved in the design and management.

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Do you feel like you always miss out on sales at Christmas time because you run a service based business that doesn't have any products to sell for Christmas.  Many people are also winding down for the holidays and spending all their time doing Christmas shopping making it a slow season.

Here's 3 great techniques that you can use to enable your business to shine over the Christmas period when you don't have products.

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Google released a massive shift to it's search algorith last Tuesday that gives mobile-friendly websites a massive boost in it's mobile search results.

On the surface, you may think "that won't affect me", what you may not realise is that approximately half of all searches are now conducted on mobile phones.  So the impact can be a MASSIVE gain or a massive detriment to gaining clients.  The change was so big, that Google even notified webmasters that it was coming!

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People want you to have an online presence

Each week, I talk to many people about website development and I've found that there's a lot of confusion out there regarding what a website actually is. 

Some people have an online directory listing similar to the Yellow Pages and call that their website.  Some have a Facebook page and others have an email contact form and say that they offer "online appointments".

In reality, your website is the focal point for advertising your services AND interacting with your clients.

The other avenues are important, but they should be used to point customers to your website.  Once they're on your website, that's where the potential exists to turn them from browsers into people making appointments. 

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One of my recent undertakings is to swim 30 laps at the local pool.  I don't particularly like using up valuable time to do exercise, however, it's incredibly refreshing and there's plenty of time to think about things while following a thin black line.

I've been getting much fitter and I've been noticing a regular improvement in my endurance and speed.  Not to mention that I can now do tumble turns at the end of each lap!

As I was pondering on my improvement and admiring my own prowess in the pool, I thought "I'm doing so fine, that obviously someone is going to notice my fine form, my fast speeds, my flawless technique and then meet me at the end of a lap and sign me up to the Olympic team."  I was a little disappointed that they weren't there when I finished.

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I was reading some of Seth Godin's material today about how when someone takes an idea from someone else, it's not stolen but it grows. We all benefit from ideas that grow. An example he used was nobody knows how to make a computer mouse. You at least need a metallurgist, a plastics expert, a technical engineer and a software developer to make all the individual pieces before it's even assembled. It's the connection of all of those people that bring value to the customer.

Our businesses are based on the same principles. We have suppliers, accountants, book keepers, tax agents, couriers, landlords etc. We coordinate all of these all working parts before we can even open our doors.

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Hopefully, you're full of food, are fully rested and are ready to break into the new year with new ideas and motivation!

There's a malaise after the holidays season though that we can easily bust through by working a little smarter.

Send a Newsletter via Email

Remember that communication with your customers is a great way to build ongoing rapport and builds loyalty.  An email reminds your customers that you're open for business and you're ready to assist them in the new year.

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Let me start with the bold statement that your small business needs a website!

It is the most valuable weapon in your advertising arsenal!People want you to have an online presence

1. People Are Looking For You!

People will find you by searching on the internet for “Chiropractors in Jindalee”. If you don’t have a website, you’ll be next to invisible. Even worse, they’ll find your competitor’s website and take their patronage there!

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