Maintain the integrity of your established and utilized URL structure if you are making a transition.
In Google’s Guide > Introduction to Indexing it states the following: “ Without your pages’ URLs, our systems cannot crawl, index, and ultimately present your information in Search.”
This principle should be a serious consideration while evaluating new resources for functionality (including platforms.)
If you already have an established URL structure, you know that independent pages stand as an opportunity to display in the Search Engine Results Pages for specific subject matter. More often than not, this relates to specific products, services, or locations. All, or many of which, have their own keyword phrases used for search.
“Sports massage near me” (yourdomain.com/services/sports-massage)
“Pregnancy massage near me” (yourdomain.com/services/pregnancy-massage)
You can see the wisdom in creating opportunities through URLs - and it’s also good news for all of the money that was paid out to create them. However, if you’ve been doing this for long (more than 5 years) it’s likely that your site is very heavy and has many URLs that are not accessible, not relevant, and are not being crawled by Google or any other crawler due to limited bandwidth. If that’s the case, do not hesitate to dump the extra clutter and reestablish what is important to your company and in turn display that to Google. (You can find out what URLs are receiving any activity by looking at your behavior analytics in Google Analytics.) It is highly unlikely that you will have more than 6 primary landing pages (or core pages) on your site.