Massage Memberships and Subscriptions

Are you missing out on repeat business? Why recurring revenue belongs in your massage business.

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Most small to medium-sized businesses know that the cost of customer acquisition can often make or break you, and as the old adage goes, “It’s much easier to keep a customer than it is to find a new one.” But finding new and creative ways to retain a customer can often be limited by the capacity of your staff to keep track of every historical booking of every customer, and be aware of any extended gaps in their services. BookingTimes offers a solution to both tracking activities as well as customer retention.

Memberships guarantee recurring revenue

Do you know what the beauty of a business with online components is? You can use the tools in your website to generate reliable recurring revenue each month. By removing the anxiety that comes with uncertainty in your operation, making decisions for growth becomes much easier! The best thing you can do for your business is to maximize your returns on existing customers by creating recurring billable services through subscriptions.  Keep them coming back for more with a monthly membership; an example may include one massage a month, plus the option to book in for more massages as a discounted rate (available for members only). Consider adding membership-only specials to get them back in a second time that month, or to get your clients buzzing to all their friends and neighbors about your fantastic services, add a referral bonus points program! If they cannot come in for a certain month, consider a rollover service that bumps out their membership by an additional month for unused services.

What a massage membership actually looks like

If you have never run one, the simplest version is a flat monthly fee that covers one treatment, with member pricing on anything beyond that. The client is billed automatically, the booking draws down against what they have paid for, and nobody has to have a conversation about money at the front desk.

From there you can layer on whatever suits your clinic. Some clinics cap the number of memberships so the calendar does not fill up. Some run a three month minimum term. Some let unused treatments roll over for a month, which removes the guilt that makes people cancel. The right answer depends on how booked out you already are.

Subscription services

Entice your members with subscription packages to skincare products, cosmetics or other boutique items. Get those extras flying off the shelves! Alternatively, you could allow their bonus points to roll into a payout for these extras as well. Alternatively, memberships and subscriptions could also cover facials and other spa services. It all depends on what your specific business offers. The options are endless! Consider a customizable experience for your best customers, the ones who already know and love your services.

Mix and Match Packages

Speaking of customizable services, you could put together different package levels of memberships to include a one hour massage, a facial and a sauna (customize according to your specific offerings) so you can upsell the client into a higher package for a very lovely, relaxing monthly outing!

Avoid the waiting period

Members never have to wonder whether they can get in. Give membership holders priority access to your calendar, or open booking slots to them before everyone else. It removes the main reason a regular client drifts off to another clinic: ringing up and being told there is nothing available for three weeks.

Create upsell opportunities via other products

Offer other products at a small discount for members only, such as gift cards, retail items or special services. If your booking system lets clients add retail items at checkout, a member discount on those items turns every appointment into a small second sale without anyone having to make a pitch at the counter.

Membership doesn’t have to mean discount

Membership price structuring is completely up to you! While establishing pricing models, you should take into consideration the return on your initial investment of acquisition and offer incentives. However, sometimes consistently providing the services to your customers is enough to incentivize them to come back. No discount necessary.

Making it work without the admin

The reason most clinics stop running memberships is not that clients dislike them. It is the admin. Chasing failed payments, remembering who has treatments left, working out what a member owes at the end of a visit. If that is all manual, a membership program costs you more time than it earns.

It only works when the system handles it. Billing runs on its own, the balance updates as treatments are used, member pricing applies automatically at checkout, and the client can see where they are up to by logging in rather than asking you. BookingTimes does all of that alongside your bookings, packages and gift vouchers, and your client notes, so memberships are not a separate thing you have to run on the side.

Make the most of your online tools by using these features to keep your existing customers coming back for more, month after month. If you want to see how it works in practice, watch a demo or get in touch.