Are you missing out on repeat business?

Why you should add Memberships and Subscriptions to your massage business.

Contact Us

Most small to medium-sized businesses know that the cost of customer acquisition can often make or break you, and as the old adage goes, “It’s much easier to keep a customer than it is to find a new one.” But finding new and creative ways to retain a customer can often be limited by the capacity of your staff to keep track of every historical booking of every customer, and be aware of any extended gaps in their services. BookingTimes offers a solution to both tracking activities as well as customer retention.

Memberships guarantee recurring revenue (predictability)

Do you know what the beauty of a business with online components is? You can use the tools in your website to generate reliable recurring revenue each month. By removing the anxiety that comes with uncertainty in your operation, making decisions for growth becomes much easier! The best thing you can do for your business is to maximize your returns on existing customers by creating recurring billable services through subscriptions.  Keep them coming back for more with a monthly membership; an example may include one massage a month, plus the option to book in for more massages as a discounted rate (available for members only). Consider adding membership-only specials to get them back in a second time that month, or to get your clients buzzing to all their friends and neighbors about your fantastic services, add a referral bonus points program! If they cannot come in for a certain month, consider a rollover service that bumps out their membership by an additional month for unused services.

Subscription services

Entice your members with subscription packages to skincare products, cosmetics or other boutique items. Get those extras flying off the shelves! Alternatively, you could allow their bonus points to roll into a payout for these extras as well. Alternatively, memberships/subscriptions could also cover facials and other spa services. It all depends on what your specific business offers. The options are endless! Consider a customizable experience for your best customers – the ones who already know and love your services!

Mix and Match Packages

Speaking of customizable services, you could put together different package levels of memberships to include a one hour massage, a facial and a sauna (customize according to your specific offerings) so you can upsell the client into a higher package for a very lovely, relaxing monthly outing!

Avoid the waiting period

Create upsell opportunities via other products

Offer other products at a small discount for members only, such as gift cards, retail items or special services.

Membership doesn’t have to mean discount

Membership price structuring is completely up to you! While establishing pricing models, you should take into consideration the return on your initial investment of acquisition and offer incentives. However, sometimes consistently providing the services to your customers is enough to incentivize them to come back. No discount necessary.  BookingTimes has innovative solutions for your business needs, customized to your specifications. Make the most of your online tools by utilizing these features to keep your existing customers coming back for more, month after month.