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Let me start with the bold statement that your small business needs a website!
It is the most valuable weapon in your advertising arsenal!
1. People Are Looking For You!
People will find you by searching on the internet for “Chiropractors in Jindalee”. If you don’t have a website, you’ll be next to invisible. Even worse, they’ll find your competitor’s website and take their patronage there!
Your valuable services are needed by those people and you need a way to reach them.
2. Websites Provide 24/7 Advertising
A website can provide much more detailed information than an advertising flyer and it can’t be lost or thrown in the bin.
You can significantly improve your customer reach and provide high quality information to show people how you can help them.
3. Provides Basic Business Information
People want quick answers about your business:
- Who you are?
- Where you are?
- What are your opening hours?
- How do I make an appointment?
- How do I contact you?
4. Improves Customer Confidence
A website detailing your services provides a better overall impression to your clients and a greater sense of confidence in your business.
My wife once described a treatment she had by saying that the practitioner waved a stick over her. By directing me to the website, we were able to determine that she was describing bioresonance therapy.
5. Reduces Appointment Hurdles
A website such as BookingTimes that allows clients to self-book their appointments reduces many of the hurdles that a client may have when making an appointment.
Some of these include the inability to make an appointment outside of business hours or being unable to find a convenient appointment time.
6. Frees up the phone
When calling many practitioners, I notice that many practitioners answer the phone during an appointment.
Rather than interrupt your appointment sessions, allowing people to research information about your business and make an online appointment means that people won’t need to bother you and your phone time will be reduced.
7. Saves Money
A recent mail out for a double-sided DL flyer cost us in excess of $1,500 when factoring in artwork, printing, stationary and postage costs – not to mention a large amount of administration time. A website can be updated very quickly and easily.
Maybe you have a receptionist who spends their time fielding phone calls. By freeing up their time, you’ll be able to focus on better activities that provide better value.