One of my recent undertakings is to swim 30 laps at the local pool. I don't particularly like using up valuable time to do exercise, however, it's incredibly refreshing and there's plenty of time to think about things while following a thin black line.
I've been getting much fitter and I've been noticing a regular improvement in my endurance and speed. Not to mention that I can now do tumble turns at the end of each lap!
As I was pondering on my improvement and admiring my own prowess in the pool, I thought "I'm doing so fine, that obviously someone is going to notice my fine form, my fast speeds, my flawless technique and then meet me at the end of a lap and sign me up to the Olympic team." I was a little disappointed that they weren't there when I finished.
Similarly, I used to sing in the shower when I was a teenager. The acoustics were wonderful and I knew that if the right person heard me through the bathroom window, they'd sign me up straight away with a record deal! I'm sure they knocked, but I didn't hear the door because I was in the shower.
What's going on!! I had the talent *cough cough* but there was no traction.
I pondered this and realised. If you I want to go to the Olympics, you have to enter swimming competitions. If you want get a record deal, you need a band and you then go and submit your music to a record label.
Rather than waiting to be discovered, go and place yourself into the same location as those who can help you achieve your goals. You need to be around the selectors doing what you do, to be able to achieve your goals.
You can't stay at home and expect people to hear you from the bathroom, or be at the swimming pool to find a selector.
Here's some ways to be around your clients:
- Email them.
- Write them a blog article that would help them in their day-to-day activities.
- Send them a text message saying happy birthday.
- Ask them if any of their friends would be interested in your services.
- Give them a fridge magnet.
- Follow them up if they don't have another appointment - this shows that you care.
- Remember their name.
By changing what you do today, will ensure that you have a better destination from yesterday.